The SwimMark accreditation is Swim England’s recognised kite mark. This accreditation recognises high standards of governance, the development of effective and sustainable clubs and to raise the quality of all aquatic disciplines across all areas. Any affiliated Swim England club can complete this accreditation, regardless of the size or discipline delivered by the clubs.

What is SwimMark?

• Creating the best possible aquatic experience for all individuals and members.
• Raising the quality provision across all areas.
• National Sport England Clubmark recognition for great quality clubs.

SwimMark Essential Club

This is the primary module for clubs, helping you to achieve good governance, grow membership, develop volunteers and ensure your activities are sustainable and in line with the clubs’ objectives.
SwimMark is required to be completed by clubs each year as follows:

Year 1 – Full Accreditation (15 elements)
Year 2 – Health Check (5 elements)
Year 3 – Full Accreditation (15 elements)

General Club Benefits

• Access to a development tool for club improvement.
• Identification of workforce training needs to improve club operation.
• An effective club management structure with clearly identified roles/responsibilities (e.g. committee roles).
• Access to a range of best practice templates and policies.
• Develop clear goals and ambitions that can be communicated to all club members.
• Greater number of appropriately qualified volunteers, who are safe to work with children, young people and all volunteers, with defined role descriptions.
• Enhance quality of coaching/teaching delivery.
• Opportunities to share best practice and network with other SwimMark clubs.
• A statement to parents that the club prioritise child safeguarding.